Executive Director - Cobrand Acquisitions Marketing Strategy

Executive Director leading Cobrand Acquisitions Marketing Strategy within Chase's Co-Brand Cards group. Develops and oversees acquisition strategies to grow the Cobrand card portfolio, defines offers, targeting, pricing, and channel strategies; manages media across upper funnel channels; leads branding efforts and customer research to inform product roadmap; partners with internal and external stakeholders, including risk, finance, marketing, product and technology, to drive new account growth and brand awareness; mentors a small team (2-4) and collaborates with partners to expand market penetration, including on-property channels, while maintaining adherence to brand guidelines.