Executive Director, Chase Auto Content Marketing
On-sitePlano, Texas, United States
Job Summary
Develop and execute a comprehensive content marketing strategy that aligns with business goals, ensuring initiatives drive intended outcomes through established OKRs. Lead a high-performing team while fostering a culture of creativity and collaboration. Map the full customer journey from affordability exploration to post-purchase support to deliver clear, trustworthy content across search, social, and emerging AI-driven discovery platforms. Own organic social media strategy and manage influencer and affiliate partnerships to authentically reach target audiences. Build structured content that enhances findability within AI-powered search tools and maintains consistent brand expression. Report performance metrics to senior management and engage confidently with leaders to articulate insights.
Required Qualifications
- Leads content strategy, social media, and/or digital marketing with a consistent record of driving measurable business outcomes.
- Increases awareness and findability within AI-driven search and agentic platforms through modern SEO, content architecture, and distribution strategy.
- Builds end-to-end content strategies grounded in journey mapping, translating audience needs into content by stage of decision-making.
- Develops cohesive, cross-channel plans and provides clear direction in complex, ambiguous environments (including B2B2C contexts).
- Demonstrates a strong understanding of how search, social, and emerging digital platforms function—and how to activate them effectively.
- Uses strong analytical skills to set KPIs, evaluate content and channel performance, and communicate insights and recommendations.
- Manages, coaches, and develops teams; sets high standards, builds accountability, and fosters a high-performance culture.
- Creates executive-level briefs and presentation materials, simplifying complex topics into clear, actionable narratives.
- Engages confidently with senior leaders; articulates and persuades effectively, listens well, and incorporates feedback to improve outcomes.
- Applies creative, continuous-improvement thinking with demonstrated knowledge and practical use of AI in marketing workflows.
- Brings experience operating at scale within a Fortune 100 B2C environment and a passion for using deep customer understanding to inform content strategy.
Desired Qualifications
- MBA
- Auto and/or retail industry expertise
- Consumer financial services experience
- Partners effectively with Legal and Compliance teams—ideally within regulated industries—to deliver marketing that is both effective and compliant.
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