Events Marketing Specialist
Remote
Job Summary
Develop and execute event-specific marketing plans to drive registration growth and meet attendance targets within the Engineering portfolio. Create and manage campaigns across email, social media, telemarketing, digital advertising, partnerships, and influencer outreach while leading the design of ads, video content, and promotional materials. Build and maintain event websites on WordPress, Unbounce, and CVENT, managing discount codes and attendee communications. Partner with Portfolio Marketers, Sales, Audience Development, Events, Operations, and Editors to ensure strategies align with editorial standards and brand voice. Use Salesforce, Outreach, and Google Sheets to track conversions, measure ROI, and optimize performance. Support Sales and Events teams with sponsor visibility and lead-generation campaigns. Attend events as needed to manage check-in, customer service, live social promotion, and logistics.
Required Qualifications
- strategic planning
- data-driven
- communications minded
- ability to craft compelling campaigns
- ability to optimize performance using data
- ability to adapt quickly in a fast-paced environment
- ability to independently create most graphics and email designs
- ability to build and maintain event websites
- ability to manage databases
- ability to track conversions
- ability to measure ROI
- ability to optimize campaigns
- ability to identify and engage high-value attendees
- ability to manage check-in
- ability to provide customer service
- ability to drive live social promotion
- ability to assist with logistics such as setup, tear-down, and sponsor activations
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