Events & Engagement Manager -Launchpad
$100,800–$153,500 year
On-siteMassachusetts, United States
Job Summary
Own Launchpad events strategy and calendar, aligning each event to clear audience and pipeline objectives. Design and execute virtual and in-person events—from intimate founder sessions to flagship conferences—managing content, logistics, speakers, and demos. Partner with GTM, Sales, and Ventures to ensure event leads are prioritized, followed up, and converted into opportunities. Collaborate with Demand Generation to connect events to campaigns and nurture paths that move prospects through the funnel. Capture and repurpose event content to fuel ongoing social programs. Work with ecosystem teams like AWS on joint events and co-branded experiences. Travel 25-35%.
Required Qualifications
- 5–10+ years of experience in event marketing, field marketing, or demand generation roles within SaaS, tech, or B2B software environments
- A track record of planning and executing events that drive measurable outcomes: attendance, engagement, meetings, and pipeline
- Experience collaborating with GTM teams – Product, Sales, Marketing, and/or Partner teams – to design integrated motions and post‐event follow‐up
- Comfort working with digital marketing and analytics tools to track event performance and inform future planning
- Examples of events, programs, or campaigns you've owned that show your approach to planning, execution, and measurement
- Travel 25-35%
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