Events and Exhibitions Marketing Manager
On-siteRydalmere, New South Wales, Australia
Rydalmere, New South Wales, AustraliaOn-siteFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Define and lead the annual marketing strategy aligned with revenue, profit, and growth objectives. Strengthen brand positioning and direct an integrated campaign portfolio across digital, content, social media, email, PR, partnerships, trade shows, and account-based marketing. Lead creative and thought-leadership programs while partnering with Sales and senior leaders to generate qualified demand and improve pipeline conversion. Own the marketing budget and commercial scorecard, managing internal resources, agencies, and freelancers to deliver measurable results.
Required Qualifications
- Experience in exhibitions, events, brand experiences, agencies, design, construction, professional services, or another deadline-driven project environment
- At least seven years' experience in B2B marketing
- Meaningful responsibility for strategy, campaigns, brand, and commercial outcomes
- Demonstrated success marketing a high-value, project-based service, complex B2B offer, or considered purchase with a multi-stage sales process
- Strong expertise in brand positioning, messaging, integrated campaigns, content, public relations, digital marketing, and sales enablement
- Sound understanding of lead generation, CRM, attribution, website conversion, Google Ads, SEO, and marketing analytics
- Proven ability to connect marketing activity with qualified opportunities, pipeline, revenue, margin, and acquisition economics
- Excellent leadership, communication, writing, briefing, creative-review, budget-management, and stakeholder-management skills
Desired Qualifications
- Knowledge of HubSpot and Webflow
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