Event Solutions Sales Executive
$90,000–$120,000 year
On-siteAtlanta, Georgia, United States or Los Angeles, California, United States
Job Summary
Drive new revenue growth by prospecting target accounts, engaging executive-level stakeholders, and building a disciplined pipeline across enterprise, mid-market, agency, exhibit, and event clients. Lead discovery sessions to uncover business needs, then align SmartSource's event technology, AV production, and IT solutions to client objectives through tailored pitches, proposals, and RFP responses. Negotiate terms, prepare detailed agreements, and collaborate with Marketing, Solutions, Operations, and Production teams to deliver seamless client experiences from first conversation to signed agreement. Represent SmartSource at industry events, conferences, and trade shows to increase visibility and open new markets. Maintain accurate CRM records, forecast data, and provide feedback on market trends and competitive activity. Support team growth through mentorship and knowledge-sharing to improve messaging and go-to-market execution.
Required Qualifications
- 3+ years of proven B2B sales experience in trade shows, exhibits, live events, experiential marketing, AV production, event technology, IT rentals, or a related service-based industry
- Demonstrated success in new customer acquisition, account penetration, client retention, and relationship expansion
- Strong ability to build and manage a sales pipeline, prioritize qualified opportunities, and move complex deals forward with discipline
- Proven success engaging executive-level stakeholders, decision-makers, influencers, procurement teams, and cross-functional client groups
- Strong consultative selling skills with the ability to connect client goals, event requirements, and technology solutions into a compelling value proposition
- Excellent written, verbal, presentation, interpersonal, and negotiation skills
- Ability to develop proposals, presentations, RFP responses, strategic recommendations, and client-facing business cases
- Strong organizational skills and attention to detail, with a proactive, responsive, goal-oriented, and customer-focused working style
- Comfort working cross-functionally with sales, operations, production, marketing, solutions, and account management teams
- Proficiency with CRM and sales tools such as Salesforce, HubSpot, Zoom, Slack, Microsoft Office, and related planning/reporting platforms
- Expected travel: approximately 25%, based on client, event, and market needs
Desired Qualifications
- Familiarity with structured sales methodologies such as MEDDICC, BANT, or SPIN Selling is a plus
- Positive, resilient, can-do approach with a commitment to continuous learning, professional growth, and improved performance
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