Event Marketing Specialist
On-siteBengaluru, Karnataka, India
Job Summary
Own four high-impact US programs end-to-end, running monthly webinar promo cycles and executing in-person field events like trade shows and roundtables. Manage pre-event outreach, on-site logistics, and post-event follow-up sequences to ensure clean CRM uploads and attendee conversion into pipeline. Schedule case-study interviews, draft and publish case studies, and turn executive talking points into LinkedIn thought-leadership content. Track registrations, attendance, and pipeline impact across all programs, flagging execution gaps to leadership. Work independently with Account Managers, Design, and senior execs to ship consistently against documented playbooks.
Required Qualifications
- 1-3 years of experience in field marketing, event marketing, or event management
- Working knowledge of the event marketing lifecycle (pre/during/post), including sponsorships vs. field motion, booth ops, and dinners
- Understanding that follow-up is where pipeline is actually won
- Comfort orchestrating multi-channel promotion (email, LinkedIn, partner, BDR outreach) to fill a US-based event or webinar
- Prior experience marketing to a US audience
- Strong copywriting and drafting skills
- Ability to turn a rough brief into clean, on-message copy with minimal edits
- Ability to adapt to different voices
- High execution rigour
- Assertiveness
- Excellent verbal and written communication skills
- Ability to work independently as well as part of a cross-functional team
Desired Qualifications
- Ideally with some exposure to how events tie into pipeline/revenue, not just attendance
- Prior experience marketing to a US audience is a strong plus
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