Event Marketing Manager

Create pre-event, live-event, and post-event marketing strategies for each show, managing campaign timelines tied to hard event deadlines. Coordinate with vendors, sponsors, show organizers, and cross-functional teams to promote services and special promotions for each show. Apply audience segmentation and community engagement to reach the right collectors and hobby audiences. Plan around onsite execution realities, including signage deadlines, print production, installation schedules, and attendee flow. Measure KPIs such as engagement, lead generation, traffic, conversion, event attendance, and ROI. Collect data and apply it to marketing strategy. Report regularly on methods and results for customer acquisition and retention post show. This role reports to the Manager, Events and is based in Plano, TX or Santa Ana, CA, with remote or hybrid options considered for those within one hour commuting distance.