Event Marketing Manager
Remote · United States
Job Summary
Event Marketing Manager responsible for developing and executing Alliance’s event marketing strategy to drive brand awareness, generate qualified leads, influence pipeline growth, and support revenue goals. Owns planning, coordination, execution, and measurement of all in-person and virtual events (conferences, trade shows, webinars, client and partner events, industry sponsorships). Requires highly organized, data-driven, and relationship-oriented approach with a focus on measurable business outcomes. Role is fully remote and reports to the Director of Marketing. Responsibilities include identifying opportunities, budget management, cross-functional collaboration with Sales and Marketing, managing logistics and post-event follow-up, and analytics to optimize ROI.
Required Qualifications
- 2+ years of experience in event marketing, Sales, field marketing, demand generation, or event management
- Experience managing conferences, trade shows, webinars, and corporate events
- Strong project management and organizational skills
- Experience working cross-functionally with Sales and Marketing teams
- Strong analytical skills and ability to measure and communicate marketing impact
- Excellent written, verbal, and interpersonal communication skills
- Proficiency with CRM and marketing automation platforms preferred
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