Estee Lauder Boots Straiton Assistant Manager Counter Lead

Assistant Manager Counter Lead at Estee Lauder Boots Straiton drives sales and market share by delivering exceptional customer service and maintaining a credible brand image. Responsibilities include maximizing sales through selling and service, adhering to brand/store procedures, understanding targets, leveraging events and digital channels, monitoring competitor activity, leveraging social media to enhance the Brand, delivering local marketing plans, planning visual merchandising and stock replenishment, ensuring high standards of retail execution, managing refunds/complaints per guidelines, ensuring health & safety compliance, and developing consumer recruitment/retention strategies. The role requires knowledge of product to deliver an industry-leading experience and the ability to use commercial reports to inform decisions, with a focus on maintaining brand standards and a zero-complaint service mindset.