ESPECIALISTA INVESTIGACION DE MERCADOS
On-siteSanta Catarina, Nuevo León, Mexico
Job Summary
Extract and manipulate large volumes of data using SQL from internal sources to ensure audience integrity for market analysis. Administer CRM platforms to segment clients and validate hypotheses through transactional behavior analysis. Identify patterns and trends in complex databases to explain business indicator movements, applying statistical techniques to market study results. Program quantitative studies in specialized tools from questionnaire design to data collection, and implement AI tools to automate text analysis and data coding. Develop dashboards in Power BI and Tableau to communicate actionable insights to the organization.
Required Qualifications
- SQL
- CRM
- Big Data
- técnicas estadísticas
- Power BI
- Tableau
- SurveyMonkey
- Zinklar
- Inteligencia Artificial
- Modelado y Extracción de Datos
- Análisis e Interpretación
- Implementación Tecnológica y Automatización
- Generación de Reportes y Visualización
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