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Ramp1 day ago

Enterprise Marketing Manager, Strategic Accounts

Remote · United States or New York City, New York, United States

Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Unknown

Job Summary

Enterprise Marketing Manager for strategic accounts responsible for designing and running high-impact, multi-channel campaigns tailored to named accounts. You’ll embed in the sales process to influence pipeline and deals, build a repeatable ABM-led playbook, and co-author the narrative on must-win accounts. Responsibilities include running programs across direct mail, gifting, executive engagement, field events, and tailored content; selecting the right play for the moment; measuring pipeline progression over impressions; collaborating with Sales to ensure smooth handoffs; productizing bespoke efforts into scalable motions; and working with the broader ABM team to route accounts between high-touch and scaled treatments. You’ll engage with senior GTM leadership, leverage CRM and intent data tools, and bring bold, creative tactics that move CFOs, Controllers, and finance buyers.

Required Qualifications

  • 3-5+ years owning pipeline-influencing marketing work (integrated campaigns, ABM, demand gen, field marketing, or growth marketing)
  • Track record of campaigns that moved named accounts, not just generated leads
  • Comfort working with Sales and participating in deal reviews and account planning
  • Fluency with tools: Salesforce, intent data (6sense, Demandbase, or similar), gifting platforms, direct mail vendors, event ops
  • Ability to pull reports and make decisions without waiting for ops
  • Creative judgment about what moves finance buyers (e.g., CFOs, Controllers, or VP Finance) and execution chops to act on it
  • Willingness to be embedded in the sales motion and influence pipeline through bold, repeatable plays
  • Strong storytelling and narrative-building skills to co-author must-win account strategies
  • A doer who can handle Salesforce reporting, agency briefings, venue negotiations, and on-desk gifting initiatives
  • Experience using AI tooling (Claude, Cursor, ChatGPT, Gong, Notion) as core to workflow
  • Nice-to-haves: experience marketing to CFOs/controllers/finance buyers; fintech/B2B SaaS; building ABM programs from scratch
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Ramp

Enterprise Marketing Manager, Strategic Accounts

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