Enterprise Integrated Campaign Manager
$255,000–$255,000 year
HybridNew York City, New York, United States or San Francisco, California, United States
Job Summary
Design and lead integrated campaigns across customer segments, establishing scalable frameworks that connect digital, events, content, and ABM channels into cohesive buyer journeys. Drive full-funnel initiatives adapting strategies for diverse buying committees, while creating thought leadership moments, webinar series, and executive engagement programs. Partner with Field Marketing to align programs with territory goals, and collaborate with Product and Solutions teams to ensure consistent messaging. Optimize programs using lead scoring and attribution models to demonstrate ROI on demand, adoption, and revenue. Manage campaign resources, including agency partners and vendors, with strong financial discipline and budget oversight. Drive continuous improvement through post-campaign analysis and stakeholder feedback.
Required Qualifications
- deep understanding of B2B enterprise sales cycles and buying processes
- experience working within software companies
- track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
- strong analytical skills and a data-driven approach to campaign optimization and attribution
- demonstrated success in contributing to significant demand, adoption, and revenue goals through integrated marketing initiatives
- proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments
- strong project management skills with experience managing complex, multi-channel campaigns simultaneously
- strong budgeting and financial management capabilities with experience managing substantial campaign budgets
- cross-functional collaboration, particularly with sales teams, agency partners, and executive stakeholders
- comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
- Bachelor's degree or an equivalent combination of education, training, and/or experience
- A field relevant to the role as demonstrated through coursework, training, or professional experience
- work from our San Francisco or New York office at least once a month
- up to 40% travel for events and customer engagements
- currently, we expect all staff to be in one of our offices at least 25% of the time
Desired Qualifications
- 10+ years of B2B enterprise marketing experience with blended expertise in integrated campaigns, account-based marketing, and demand generation
- experience marketing AI/ML or complex technical products to enterprise customers
- experience building and leading integrated campaign or demand generation teams
- deep knowledge of account-based marketing (ABM) strategies and execution, including platforms such as 6sense or Demandbase
- experience at high-growth technology companies such as Stripe, AWS, Okta, Snowflake, or Workday
- experience developing industry- or segment-specific campaign motions for regulated or vertical markets
- experience managing and directing agency partners to extend internal team capacity
- marketing automation and campaign operations fluency (e.g., Marketo, Salesforce) with an understanding of lead lifecycle management
- international campaign experience and an understanding of how to localize enterprise programs across regions
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