Enrollment Communication Specialist
On-siteWorcester, Massachusetts, United States
Job Summary
Create marketing emails, texts, and print pieces within the Slate CRM for undergraduate and graduate admissions. Develop strategic communication plans for outreach to prospective students, parents, and counselors. Lead content creation and copywriting for email, print, and SMS tactics while managing AI recruitment tools. Oversee creation, testing, and deployment of admission decision letters, scholarship letters, and new email templates. Develop reports, run A/B tests, and track analytics to optimize message effectiveness. Ensure CAN-SPAM compliance, mobile responsiveness, and list integrity. Participate in admissions events and assist with enrollment system optimization.
Required Qualifications
- Bachelor's degree from an accredited University
- 1-3 years of experience working in digital content development, email marketing, communications, higher education, marketing or other related experience
- Must be willing to contribute actively to the mission of the University as well as show respect for the Catholic and Assumptionist identity of Assumption University
Desired Qualifications
- Working knowledge of CRM platforms
- experience with Slate
- Experience with email marketing including email template creation and segmentation
- Experience creating content strategies utilizing KPI's to analyze data
- Experience with HTML
- Previous experience in marketing automation, including lead capture forms, nurturing campaigns, multi-segmented communication flows, including drip campaigns, queries, filters, content blocks, snippets, A/B testing, and tracking pixels
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