Engagement Manager, Omnichannel Client Enablement
$102,200–$284,700 year
On-siteNew Providence, New Jersey, United States
Job Summary
Serve as the key client contact and subject matter expert for campaign development and measurement needs. Collaborate with campaign development leads to inform strategic campaign strategy aligned to brand objectives. Maintain deep knowledge of customer segmentation and develop campaign blueprints using data-driven insights. Recommend channel strategy and investments based on historical engagement and ROI. Lead measurement plan development, define test and learn plans, and monitor performance to identify adjustments. Partner with data enablement and investment analytics teams to ensure tagging activities and business impact planning are executed.
Required Qualifications
- Reside in the same country where the job is located
- Bachelor's degree
- 7-12 years of experience in pharmaceutical/healthcare advertising, analytics, or market research fields
- Ability to go into a local office and travel to client sites, up to 10%
- Knowledge of advertising campaign management and optimization
- Intellectual curiosity and a desire to learn
- Collaborative and adaptable, ability to prioritize and make rapid decisions
- Demonstrated ability to transform marketing strategy into an effective tactical plan
- Ability to develop measurement plans to inform a test and learn approach
- Strong knowledge of digital marketing in the pharma space
- Insight into digital marketing in the medical community as well as outside the industry
Desired Qualifications
- Master's degree
- Marketing and strategy background within the healthcare and life science landscape
- Experience in stakeholder management, working with executives, and leading teams (even without direct authority)
- Experience working in Agile/Scrum workstreams
- Understanding of Anonymized Patient Level Data (APLD) assets or Healthcare Provider (HCP) promotions data
- Strong understanding of one or more areas of media consumption data, such as digital display, search, print, over-the-top (OTT), or television
- Data visualization tool experience, e.g. Tableau
- Knowledge of SQL and/or knowledge of databases, ETL processes, or other data-related assets/processes
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.