Engagement Manager - Marketing Data Science
$160,000–$180,000 year
On-siteSan Francisco, California, United States
Job Summary
Lead analytics that power growth across the customer lifecycle by owning product analytics, email & lifecycle analytics, instrumentation, and forecasting. Serve as the main client contact, engaging with senior stakeholders across Product, Growth/Marketing, and Data to translate business goals into measurable experiments. Design and optimize product & email analytics to drive clear outcomes, while defining tracking plans and event taxonomies to ensure data quality. Build forecasting models for demand, traffic, and revenue, and establish test and learn frameworks with rigorous measurement. Create executive dashboards for campaign performance and partner with engineering and MarTech teams to operationalize models. Manage analytical projects with on/offshore teams to ensure quality and smooth productionization. Requires 7+ years in Marketing Data Science, SQL, and Python proficiency.
Required Qualifications
- 7+ years of experience in Marketing Data Science
- experience in consulting
- solution design
- client management
- Technical proficiency in tools like SQL
- Technical proficiency in tools like Python
- Demonstrable leadership ability
- superior problem solving
- people management skills
Desired Qualifications
- Preferred experience in marketing analytics in banking industry
- Experience developing/expanding GTM strategies for new banking products
- Previous experience in the Financial/FinTech industry
- Working across and a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance)
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