Engagement & Demand Generation Specialist
$75,000–$108,000 year
On-siteTorrington, Connecticut, United States
Job Summary
Execute integrated marketing programs that build engagement and generate demand by developing campaign content, promotional assets, and audience touchpoints across digital, social, and event channels. Activate approved messaging and brand guidelines to deliver consistent communications for an assigned brand or portfolio. Plan and execute event engagement programs by coordinating pre-event promotion, on-site messaging, and post-event follow-up to encourage participation and extend campaign reach. Create and activate multi-format content including posts, emails, graphics, and short-form copy to strengthen awareness and drive conversion. Apply performance insights to optimize engagement by tracking metrics and refining content, timing, and channel mix. Coordinate campaign logistics by preparing communications materials, managing timelines, and ensuring readiness across all touchpoints. Engage internal partners, agencies, and vendors to deliver integrated execution while ensuring accuracy, consistency, and compliance of all campaign communications.
Required Qualifications
- BS/BA Degree in Communications, Marketing, or equivalency
- Strong working knowledge of social media and associated tools, email and CRM tools (Salesforce), content publishing, campaign management, analytics, and standard productivity software
- 3+ years of experience executing integrated marketing, campaign activation, event marketing, digital engagement, or demand generation activities with demonstrated capability managing multiple initiatives concurrently
- Ability to coordinate multiple details, collaborate across functions, manage timelines, and apply judgment to deliver effective engagement and campaign execution within established marketing direction
- Strong writing, editing, and content development skills with attention to audience relevance, tone, accuracy, and brand consistency; comfort using performance insights to improve engagement and marketing effectiveness
- Applicants must be authorized to work for any employer in the U.S.
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