Engagement Analysis Specialist (52356)
$85,010–$109,990 year
On-siteFort Belvoir, Virginia, United States
Job Summary
Collect quantitative metrics across web, email, and social media channels while gathering qualitative feedback from events and campaigns. Assess audience behaviors, preferences, and needs to inform communication planning, then analyze multi-channel data to identify trends, performance drivers, and engagement gaps. Translate analytical findings into clear, actionable recommendations for leadership and develop data-driven strategies to improve engagement, reach, and content performance. Create dashboards, reports, and executive-level briefings that communicate key insights and maintain accurate documentation of metrics and methodologies.
Required Qualifications
- Bachelor's degree in Data Analytics, Communications, Marketing, Business, Statistics, or related field
- 3+ years of experience in engagement analytics, digital communications analysis, or performance measurement
- Experience analyzing web, email, and social media metrics
- Strong analytical skills with the ability to interpret complex data sets
- Experience developing dashboards, reports, and executive-level briefings
- Proficiency in Excel, PowerPoint, and analytics platforms (e.g., Google Analytics, CMS or social analytics tools)
- Strong written and verbal communication skills
Desired Qualifications
- Experience supporting federal or enterprise communications programs
- Familiarity with acquisition or workforce development environments
- Experience with survey tools and qualitative analysis methods
- Experience developing KPI frameworks or performance measurement plans
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