Encargado de Email Marketing
$1,352,000–$1,352,000 year
On-siteSan Miguel, San Miguel Department, El Salvador
Job Summary
Lead digital marketing strategies to increase brand visibility and drive business opportunities. Collaborate with leadership to set marketing objectives and develop targeted campaigns across social media, email, SEO, SEM, and content marketing. Create engaging content for various digital channels while optimizing website structure to improve search engine rankings. Analyze key metrics including traffic, conversion rates, and ROI to inform decision-making and continuously optimize performance. Manage campaign implementation, audience segmentation, and ongoing optimization to maximize organic reach and traffic.
Required Qualifications
- Estudiante graduado o egresado de las carreras de Marketing digital, Mercadeo, o carreras a fines
- Experiencia comprobada en marketing digital
- Amplio conocimiento de las tácticas y herramientas de marketing digital, incluyendo redes sociales, SEO, SEM, marketing de contenidos y analítica web
- Capacidad para desarrollar estrategias de marketing digital efectivas y creativas que generen resultados tangibles y estén alineadas con los objetivos comerciales
- Capacidad para analizar datos y métricas, identificar tendencias y oportunidades, y tomar decisiones basadas en datos para optimizar las campañas de marketing
Desired Qualifications
- Familiaridad con herramientas y plataformas como Google Analytics, Google Ads, Facebook Ads y Hootsuite
- preferiblemente en roles de gestión
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