Enablement Lead - Google Analytics
On-siteLondon, England, United Kingdom
Job Summary
Lead client workstreams as the primary interface, ensuring requirements are understood, documented, and validated for Google Analytics implementations and CRO programs. Manage internal delivery teams to configure tech stacks, oversee QA, and maintain accurate reporting dashboards while proactively engaging clients to enhance data collection and usage. Execute conversion rate optimization strategies by scoping tests, briefing development teams, and evaluating results to drive compelling narratives for quarterly reviews. Collaborate cross-functionally to extend web successes to email and ad networks, providing advanced training support and assisting with digital experience strategy.
Required Qualifications
- 3 to 5+ years experience working directly within Google Analytics (technical or insight/ reporting)
- experience managing CRO (web experimentation) programs and/ or web personalisation
- a proactive by default mindset
- a sense of humour
- a palpable yearning to become much better
- a mindset to not only understand client needs and manage the delivery of them
- the ability to take clients on a path of maturity to become data led
- extensive use of admin functions & reporting
- Ability to support clients across workstreams that span Data Collection AND Data Activation
- Proficient in google / microsoft office tools inc. spreadsheets and slide decks
- Excellent communication skills - verbal, written & presentation material + delivery
- Excellent task management skills & comfort triaging a long task list
- Enjoys working in a fast-paced, team environment
- Sense of humour
- Ability to think outside of your comfort zone - bringing in other DMPG teams to contribute where beneficial to the program
- Ability to support Head of Consulting and the client on their digital experience strategy and tool selection
- Ability to provide training support to your clients based on your advanced capabilities/experience of the core tools we use
- Regarded as a subject matter expert in any one of our 6 service strands
- Ability to manage multifaceted projects
- good working understanding of all DMPG services
Desired Qualifications
- a good working understanding of all DMPG services
- Client Enablement Leads typically manage multifaceted projects and must have a good working understanding of all DMPG services. This skill breadth is desirable but can be developed on the job where there is sufficient aptitude.
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