Employer Brand Lead
$135,000–$182,000 year
HybridBoston, Massachusetts, United States
Job Summary
Lead the employer brand into one coherent ERGO NEXT story by unifying messaging, visual identity guardrails, tone of voice, and compelling narrative across US and Israel markets. Own presence on Glassdoor, LinkedIn, and the career site while managing content cadence and voice. Partner with people, communications, and marketing teams to build role- and market-specific attraction content and develop employee storytelling programs like spotlights and day-in-the-life features. Track external perception through ratings and sentiment to inform Talent Acquisition and People leadership. Build reusable content for recruiter outreach and support brand presence at events and global hiring programs.
Required Qualifications
- 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role
- Proven ability to build an EVP from scratch or unify one from disparate sources
Desired Qualifications
- bonus points for having done this through a merger, acquisition, or major rebrand
- Familiarity with Israeli talent market dynamics and workplace culture
- Experience operating in or supporting a global org with a significant Israel-based workforce
- employer brand or attraction work tied to engineering/R&D hiring in Israel and the US
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