Employer Brand & Content Specialist
HybridKarachi, Sindh, Pakistan
Job Summary
Develop and execute an employer branding content strategy that authentically showcases culture, values, and employee experience. Plan, shoot, and edit high-quality video content featuring employee stories, leadership insights, and company events. Create engaging, platform-native content for LinkedIn and Instagram while producing authentic recruitment materials like hiring manager spotlights and day-in-the-life features. Capture professional photography for internal and external communications, then edit assets using motion graphics, subtitles, and brand-compliant visual elements. Collaborate closely with the People & Culture team to maintain a centralized digital media library and monitor social media trends to optimize content performance.
Required Qualifications
- Bachelor's degree in Media, Film, Communications, Marketing, Digital Media, or a related field
- 2–5 years of professional experience in videography, content creation, digital media, or social media content production
- Demonstrated experience creating engaging content for LinkedIn, Instagram, YouTube, or other digital platforms
- Proficiency in video editing software such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, or equivalent
- Strong photography and videography skills with an excellent understanding of composition, lighting, audio, and visual storytelling
- Hands-on experience using DSLR or mirrorless cameras, gimbals, lighting equipment, microphones, and other production tools
- Solid understanding of LinkedIn and other social media platform best practices, content optimization, audience engagement, and emerging digital trends
- Excellent interpersonal and communication skills with the ability to build rapport and collaborate effectively with employees, leaders, the People & Culture team, Recruiters, and cross-functional stakeholders
- Strong organizational and project management skills with the ability to manage multiple priorities, meet deadlines, and thrive in a fast-paced environment
- A proactive, self-driven mindset with a passion for continuous learning, creativity, and innovation
Desired Qualifications
- Experience in employer branding, corporate storytelling, or internal communications
- Working knowledge of motion graphics, animation, color grading, and post-production techniques
- Experience supporting employer branding, talent acquisition marketing, HR communications, or corporate communications initiatives
- Experience working closely with People & Culture and Talent Acquisition teams to create recruitment and employee engagement content
- A strong portfolio showcasing high-quality video production, photography, social media campaigns, and storytelling projects
- Familiarity with graphic design and content creation tools such as Adobe Photoshop, Illustrator, Canva, or Figma
- Knowledge of social media analytics and content performance metrics to inform future content strategies
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