eMarketing Specialist
$30,000–$30,000 year
On-siteAustin, Texas, United States
Austin, Texas, United StatesOn-siteFull Time$30,000–$30,000 yearREAL_ESTATEEnterprise
Full TimeEnterpriseREAL_ESTATE
Job Summary
Create and execute email marketing initiatives by designing campaigns, managing LiveClicker/Realtime Email applications, and conducting A/B and multi-variant testing. Collaborate with local divisions to set goals, select messages, and gather graphics and copy from agencies. Develop analysis reports for division and corporate teams while suggesting strategies based on past performance and industry best practices. Maintain CAN-SPAM compliance and mobile optimization standards. Requires 3+ years of internet marketing experience and proficiency with Salesforce Marketing Cloud.
Required Qualifications
- Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content
- Prior experience managing email marketing for large companies
- 3+ years of prior internet marketing experience
- Good sense of design, project management and analytical abilities
- Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies
- Proficiency with marketing automation technologies
Desired Qualifications
- Some traditional media (print) marketing experience
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