Email & SMS Program Lead
RemoteUnited States
Job Summary
Own end-to-end project management for Email and SMS programs, from intake and briefing through build, QA, deployment, and post-send reporting. Organize the team around the creation, sending, and insights for every campaign, keeping creative, copy, data, and development partners aligned and accountable to deadlines. Build and maintain the campaign calendar, intake process, and production workflow so priorities, timelines, and dependencies are clear to everyone. Establish and enforce rigorous QA standards to ensure flawless campaign execution across email and SMS. Manage and optimize the use of Salesforce Marketing Cloud to build, schedule, and execute campaigns, including always-on triggers and journeys. Uphold email list hygiene and deliverability best practices that support healthy inboxing and maximum engagement. Drive continuous improvement of the production process, removing bottlenecks and raising the bar on speed and quality.
Required Qualifications
- Bachelor's degree from a regionally accredited institution
- 3-5 years of relevant work experience
- A minimum of 3 years of project or program management experience
- Proven hands-on experience managing email marketing execution
- Experience with Salesforce Marketing Cloud (or an equivalent CRM/ESP platform), including building and deploying campaigns, triggers, and journeys
- Demonstrated ability to manage multiple campaigns and projects end-to-end, on tight timelines, without dropping details
- Exceptional organizational skills and attention to detail, with a strong track record of QA and flawless execution
- Experience building triggers and journeys for always-on campaigns such as Abandon Cart, Post-Purchase, and Welcome Series
- Strong reporting skills — able to pull performance data and turn it into clear, actionable recommendations
- Excellent written and verbal communication skills, with the ability to hold partners accountable while keeping relationships strong
- A calm, ownership-driven approach in a fast-paced environment; you take responsibility for outcomes
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