Email & SMS Campaign Manager
Remote
Job Summary
Own end-to-end email and SMS strategy, execution, and reporting for the flagship brand with crossover into a sister brand; audit, rebuild, and optimize Klaviyo flows (welcome, post-purchase, replenishment, win-back); build segmentation architecture based on purchase behavior and lifecycle; write campaign briefs for a remote design team with clear audience, hypothesis, and success metrics; run structured A/B tests to improve performance; manage SMS as a distinct channel with its own cadence and voice during a platform transition; remote, contractor role with a health/nutrition DTC context.
Required Qualifications
- Advanced Klaviyo proficiency
- Proven segmentation strategy experience
- Strong copywriting and briefing skills
- Experience in DTC e-commerce email campaigns
- Self-directed working style
- Contractor position experience
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