Email Marketing Specialist

Email Marketing Specialist responsible for devising email campaigns to convert former subscribers and registrants of tronc’s digital news sites into paid digital and print+digital subscriptions. Plan campaigns leveraging data to identify value statements and promotional strategy, analyze entry points, engagement metrics, and on-site behavior to support an acquisition strategy. Measure and report campaign performance against KPI benchmarks; collaborate with product and creative teams on content/messaging; manage relationships with channel partners and vendors; champion the internal software and platforms used to optimize channel performance; contribute to development and implementation of email strategies to achieve digital subscription goals; ensure quality assurance across campaigns; develop testing scenarios to maximize results; analyze customer behavior and collaborate with stakeholders to identify target audience attributes; implement processes and reporting templates; participate in cross-functional project teams.