Email Marketing Specialist
On-siteSioux Falls, South Dakota, United States
Sioux Falls, South Dakota, United StatesOn-siteFull TimeBachelors Degree
Full TimeBachelors Degree
Job Summary
Develop and execute email marketing strategies to drive engagement, retention, and sales. Create and manage campaigns including content creation, segmentation, scheduling, and deployment, while optimizing performance through A/B testing of subject lines and calls-to-action. Set up and maintain automation workflows for customer journeys such as welcome series and abandoned cart recovery. Collaborate with design and content teams to ensure on-brand visuals and monitor metrics to identify improvement areas. Maintain subscriber lists ensuring data quality and compliance with regulations like GDPR and CAN-SPAM.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in email marketing with a focus on B2C campaigns
- Strong analytical skills and the ability to interpret campaign performance data
- Creative mindset with the ability to generate innovative ideas for campaigns
- Excellent attention to detail
- Excellent interpersonal, written, and oral communication skills
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Ability to work independently to achieve goals and targets
- Ability to organize and prioritize work
- Ability to work in a team environment to achieve team, departmental, and corporate goals
- Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action
Desired Qualifications
- Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry
- Experience with HTML and CSS
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