Email Marketing Specialist
HybridQuerétaro, Chiapas, Mexico
EXPIREDQuerétaro, Chiapas, MexicoHybridFull TimeHealthcare TechLarge
Full TimeLargeHealthcare Tech
Job Summary
Execute and support day-to-day email marketing campaigns, including setup, testing, deployment, and performance monitoring. Manage email lists through imports, segmentation, and data hygiene while collaborating with internal teams to gather content and ensure communication alignment. Track campaign performance, provide initial insights from A/B and multivariate testing, and contribute to reporting and compliance with CAN-SPAM and GDPR standards. Identify opportunities to improve email processes, automation, and overall campaign effectiveness. This position is based in Queretaro with a hybrid schedule.
Required Qualifications
- 2-5 years of professional experience in digital marketing, with a focus on email marketing
- Demonstrated proficiency with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot, Marketo)
- Proven experience leveraging email analytics platforms to track, analyze, and report campaign performance
- Position based in Queretaro
Desired Qualifications
- Familiarity with HTML/CSS for email template customization and customer segmentation strategies
- Strong communication, writing, and organizational skills with attention to detail
- Ability to manage multiple priorities, work under tight deadlines, and adapt in a fast-paced environment
- Capable of working independently and as part of a team, with strong follow-through and accountability
- Solid business understanding combined with technical aptitude
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