Email Marketing Specialist
$720,000–$804,000 year
RemotePhilippines
Job Summary
Plan, build, and deploy email and SMS campaigns in Cordial and Attentive, maintaining a promotional calendar that aligns CafePress products with offers, seasonality, and audience segments. Execute builds for promotional offers and promo codes, ensuring correct setup and seamless customer redemption. Review creative mock-ups and copywriting from the Design team, providing approval or actionable feedback to ensure brand alignment. Build and maintain audience segments and suppression lists within Cordial for targeted messaging. Track performance metrics, run A/B tests, and interpret results to inform future campaign strategy. Compile weekly campaign performance reports with clear insights and recommendations for leadership. Manage email proofing, QA, render checks, scheduling, and final send parameters while coordinating with design and merchandising teams. This temporary, fully remote position offers a possibility to convert to full-time, long-term employment.
Required Qualifications
- 3–5 years of hands-on email marketing experience
- Campaign execution within an ESP
- Strong understanding of email KPIs (open rate, CTR, CTOR, bounce rate, unsubscribe rate)
- Understanding of e-commerce metrics (revenue, AOV, conversion rate, etc)
- Ability to manage and execute a promotional calendar aligned with seasonal trends, product priorities, and business goals
- Ability to interpret A/B test results and translate data into clear strategic recommendations
- Familiarity with ESPs for campaign management, automation, and analytics
- Experience with segmentation and suppression logic within an ESP
- Working knowledge for light edits within existing HTML templates
- Working knowledge for light edits within existing CSS templates
- Proficiency in building tables, charts, and graphs for campaign reporting
- Strong written and verbal skills
- Comfortable presenting to leadership and cross-functional partners
- Comfortable working remotely across time zones
- Ability to learn new tools as the stack evolves
- Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor)
- Reliable high-speed internet access
- Noise-cancelling headset (if applicable)
- Private, distraction-free environment (if applicable)
- Time and screen tracking via Hubstaff
- Position requires long term and fully remote work scheduled from 9:00 AM to 6:00 PM US Pacific Time
- Position requires regular, continuous use of computer
- Position requires regular sitting and standing
- Position requires regular interaction with team members through the following methods: phone, WebEx, Slack, or email
Desired Qualifications
- Cordial experience
- Attentive experience
- Marketing platform certifications
- Full HTML/CSS email development capability
- Experience using AI tools for email coding or content generation
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