Email Marketing Specialist

Email Marketing Specialist oversees the full email campaign lifecycle, from planning and workflow automation to deliverability optimization and performance reporting. Responsibilities include building and launching campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign; writing compelling subject lines and copy; designing responsive templates; light HTML/CSS edits; audience segmentation and list management; creating and optimizing drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations; monitoring deliverability, SPF/DKIM/DNS configurations, and compliance with CAN-SPAM, GDPR, and CCPA; analyzing performance metrics (open rates, CTR, conversions, bounce, unsubscribes) and building dashboards with Google Analytics, CRM, Looker, or ESP analytics tools; and presenting findings to leadership. The candidate should balance creative messaging with performance-driven optimization, possess strong copywriting and communication skills, be technically proficient with ESP configurations, and manage multiple campaigns and reporting cycles simultaneously.