Email Marketing Specialist
RemoteUnited States
Job Summary
Manage email and SMS marketing performance and strategy across Klaviyo and Postscript for 3–4 brands. Define communication cadence, tone, segmentation, and performance targets, then build, test, and optimize automated flows and customer segments for lifecycle and retention. Plan and execute 6–12 monthly campaigns per client, including offer strategy, content coordination, QA, and scheduling. Run A/B tests on subject lines, content, and offers to improve open rates, CTRs, and conversions. Create lead capture strategies to grow subscriber quality and analyze campaign performance to deliver actionable insights. Collaborate with Brand Managers, Creative, and Tech teams to align campaigns with brand strategy while maintaining organized calendars. Work full-time in EST (Monday-Friday) with a dual-monitor setup and 25 MBPS internet speed required.
Required Qualifications
- 1+ year of hands-on experience with email/SMS platforms
- Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue
- Strong knowledge of segmentation, A/B testing, and personalization strategies
- Copywriting and visual direction skills for high-performing email/SMS creatives
- Analytical mindset with experience in campaign reporting and optimization
- Ability to manage multiple brands and campaigns simultaneously
- Highly organized with strong attention to detail and clear, proactive communication
- A dual-monitor setup
- at least 25 MBPS internet speed
Desired Qualifications
- Klaviyo & Postscript
- Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy)
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