Email Marketing Specialist - Klaviyo
RemoteUnited Kingdom or Mexico
Job Summary
Design and manage comprehensive monthly email and SMS campaign calendars across a diverse portfolio of eCommerce brands. Write compelling, brand-aligned messaging for automated flows, including welcome series, abandoned carts, winbacks, and VIP sequences. Audit and refine existing automation systems to improve performance across every stage of the customer journey. Translate performance metrics into actionable insights and present strategic recommendations directly to client founders. Lead strategy calls and act as the trusted advisor for retention growth, identifying opportunities for expansion and account health improvements. Partner with designers, implementers, and paid media teams to ensure a cohesive brand experience. Leverage internal AI tools and advanced segmentation to improve workflow efficiency and deliver hyper-personalized customer experiences.
Required Qualifications
- Klaviyo Mastery: Deep, hands-on experience with Klaviyo
- 3–5+ years in retention, lifecycle, or CRM marketing, specifically within the DTC eCommerce or agency space
- A proven ability to write high-converting, direct-response copy that balances storytelling with sales
- Experience owning the 'Why' and 'What,' not just the 'How'—building strategy from scratch
- Ability to interpret KPIs like attributed revenue, AOV, and churn rates to drive future decision-making
- Strong familiarity with Shopify, SMS platforms (Attentive, Postscript, etc.), and project management tools like Notion or Slack
- A forward-thinking mindset with a willingness to integrate AI tools into daily workflows
- Highly confident in client-facing settings with the ability to present complex strategies clearly
Desired Qualifications
- Experience managing retention for 7-to-9-figure eCommerce brands
- Certifications in Klaviyo, lifecycle marketing, or CRM strategy
- Understanding of how paid media (Meta, Google, TikTok) intersects with retention performance
- Experience with subscription-based or replenishable product categories
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