Email Marketing Specialist
RemoteUnited States
Job Summary
Build, maintain, and optimize automated customer journeys to engage current and prospective customers, support lifecycle programs, drive conversions, and increase brand affinity. Configure entry events, decision splits, audience segmentation, and campaign logic to deliver personalized and timely communications. Own email measurement, performance reporting, A/B testing, and optimization to ensure campaigns reach the inbox and meet business goals. Create responsive HTML templates and manage list hygiene, including suppression, bounce handling, and sender reputation monitoring. Collaborate with creative, technology, and compliance stakeholders to align messaging and governance standards.
Required Qualifications
- 2-5 years of professional experience in email marketing
- Demonstrated proficiency in HTML for email design, QA, and troubleshooting
- Strong hands-on experience with Acoustic, Braze, or comparable ESP platforms
- Experience building automated customer journeys, lifecycle campaigns, and audience segmentation strategies
- Strong proficiency in email and lifecycle marketing analytics, including KPI development, performance reporting, trend analysis, A/B testing, segmentation analysis, and translating insights into actionable optimization recommendations
- Experience using campaign, CRM, ESP, and web analytics reporting tools to evaluate performance and communicate recommendations to technical and non-technical stakeholders
- Working knowledge of email deliverability and channel hygiene best practices, including sender reputation, authentication concepts, bounce management, spam complaint monitoring, suppression logic, preference management, unsubscribe compliance, re-engagement campaigns, and sunsetting strategies
- Excellent communication and organizational skills, with the ability to manage multiple priorities and collaborate effectively across teams
- Bachelor's degree in Marketing, Communications, or a related field
Desired Qualifications
- preferably in insurance or related industries
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