Email Marketing Specialist
$80,000–$85,000 year
Remote · New York City, New York, United States or US
New York City, New York, United States or USRemoteFull Time$80,000–$85,000 yearMid LevelNot SpecifiedUnknown
Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Unknown
Job Summary
The Email Marketing Specialist will design, build, and optimize acquisition and retention programs using HubSpot, Salesforce, and Mailchimp, while driving segmentation and targeting to support client journeys and success metrics.
Required Qualifications
- 3–5 years hands-on email marketing and automation experience (HubSpot required; Salesforce and Mailchimp preferred).
- Proficiency in responsive HTML/CSS for email; comfortable with HubSpot Design Manager.
- Advanced segmentation and targeting based on ICPs, lifecycle stage and behavioral engagement; comfortable with Active Lists, properties and dynamic content rules.
- Proven ability to create and manage automated workflows/journeys (enrollment triggers, branching logic, goals, suppression, exit criteria).
- Strong grasp of list health management (sunset policies, re-engagement, frequency caps, preference center) to reduce bounces and unsubscribes.
- Data fluency with the ability to build HubSpot dashboards and narrate insights for leadership.
- Regulatory compliance familiarity: GDPR, CAN-SPAM (consent capture, lawful basis, record-keeping, regional sends).
Desired Qualifications
- ABM, loyalty, or dedicated retention-marketing experience.
- Exposure to AI-driven personalization or predictive lead scoring.
- Experience localizing campaigns for international audiences (EMEA or APAC).
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