EMAIL MARKETING SPECIALIST
On-siteMontréal, Quebec, Canada
Job Summary
Develop and optimize email marketing strategies to drive sales growth, customer retention, and campaign performance. Plan, segment, and execute newsletters, transactional communications, and automated journeys while managing the campaign calendar. Collaborate with Content, Creative, Merchandising, and CRM teams to ensure consistent messaging and quality control across all deployments. Analyze performance indicators like open rates and conversions to formulate data-driven recommendations and identify optimization opportunities. Act as the primary point of contact for email projects, aligning stakeholders and utilizing AI tools to enhance personalization and testing. Requires a Bachelor's degree, five years of experience, bilingual proficiency, and availability outside regular hours.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Management, or a related field
- 5 years of experience in an email marketing role
- Bilingual, both spoken and written (French and English)
- May require availability outside regular business hours based on business needs
- Permanent, Full-Time
Desired Qualifications
- Experience in the retail and/or fashion industry (an asset)
- Knowledge of Power BI (an asset)
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