Email Marketing Specialist
On-siteBuenos Aires, Buenos Aires F.D., Argentina
Job Summary
Build, test, and deploy email campaigns, customer journey communications, and lifecycle marketing programs using enterprise platforms like Salesforce Marketing Cloud and Knak. Create and maintain email content, configure audience selections and personalization, and manage campaign assets while ensuring brand consistency and quality assurance. Coordinate campaign requirements, timelines, and approvals across stakeholders, creative teams, and internal partners to maintain high organization and accountability. Monitor campaign performance, assist with A/B testing, and report on engagement metrics to support acquisition, retention, and reactivation objectives. Ensure communications align with best practices, perform rendering and accessibility checks, and recommend process improvements for operational efficiency.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field
- equivalent relevant work experience
- Salesforce Marketing Cloud Specialist Certification
- Minimum of 3 years of experience in email marketing, digital marketing, campaign execution, or related marketing disciplines
- Minimum of 1 year of experience managing projects, campaigns, stakeholders, or client relationships
- Experience building and deploying email marketing campaigns within enterprise marketing platforms
- Experience supporting customer engagement, lifecycle marketing, or CRM-based marketing initiatives
- Experience reporting on campaign performance and translating data into actionable insights
- Experience working with Salesforce Marketing Cloud, Salesforce and/or Account Engagement (Pardot)
- Experience using Knak or comparable content creation and campaign production tools
- Strong understanding of email marketing best practices, personalization, segmentation, testing methodologies, and customer engagement principles
- Strong quality assurance skills including content validation, link testing, rendering reviews, and campaign verification
- Working knowledge of HTML and CSS as it relates to email marketing and template editing
- Familiarity with CRM data, audience segmentation, and customer communication strategies
- Excellent organizational, project management, and time management skills
- Strong written and verbal communication skills
- Ability to manage multiple projects, lead meetings, and juggle competing priorities
- Demonstrated attention to detail and commitment to execution excellence
- Ability to work independently and proactively within a fast-paced environment
- All virtual interviews be conducted on video
- completion of a required identity verification process
Desired Qualifications
- Salesforce Marketing Cloud Administrator Certification
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