Email Marketing Manager
$60,000–$90,000 year
On-siteKolkata, West Bengal, India
Kolkata, West Bengal, IndiaOn-siteFull Time$60,000–$90,000 yearSmall
Full TimeSmall
Job Summary
Develop and execute email marketing strategies to drive engagement, conversions, and revenue for Innofied Solution's AllRide Apps SaaS product. Monitor campaign performance, optimize based on data insights, and build end-to-end multi-touch outbound flows including segmentation and delivery. Assist in developing email templates while collaborating with inside sales to achieve clear targets. This role supports international B2B clients using platforms like HubSpot, Getresponse, or Smartlead. Flexible timing is offered alongside PF and mediclaim benefits.
Required Qualifications
- At least 3 years experience in email marketing for B2B businesses
- Must have good written and verbal communication
- Experience with email marketing platforms/processes such as Gmass, Mail-merge, HubSpot, Getresponse, or Smartlead to send emails to lists and generate leads/appointments from those emails
Desired Qualifications
- Good to have understanding of digital marketing concepts, including SEO, PPC, social media, and content marketing
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