Email Marketing Manager (Hybrid)
$120,000–$160,000 year
HybridChicago, Illinois, United States
Job Summary
Develop comprehensive consumer lifecycle strategies across email and SMS, driving conversion and efficiency from lead acquisition through renewal. Build and deploy campaigns directly in Salesforce Marketing Cloud, managing audience segmentation, journey logic, and send cadence. Establish and maintain an A/B testing program covering subject lines, CTAs, and offer structure to optimize business results. Write creative briefs and collaborate with Product, Sales, and Operations teams to align messaging across the customer journey. Manage lifecycle forecasting, budget, and performance reporting to connect channel activity to lending outcomes. Lead a team while partnering with MarTech to align on platform architecture and automation capabilities. Hybrid schedule (in-office Tuesday through Thursday) with a budgeted annual salary of $120,000 to $160,000.
Required Qualifications
- Eligible to work in the United States
- Bachelor's degree in Marketing, Business, Finance, or a related field
- 8+ years in email marketing, lifecycle marketing, or CRM
- Track record of running high-volume programs where business results were the scoreboard
- Hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or a comparable ESP (Braze, Klaviyo, Iterable)
- Comfortable in the platform (without being a developer)
- A disciplined approach to A/B testing
- Strong segmentation and data analysis skills
- Ability to use insights to continuously improve targeting, messaging, and program design
- Strong communication and cross-functional skills
- Ability to write a solid creative brief
- Ability to align stakeholders
- Ability to push back when something doesn't serve the customer or the business
- Self-motivated and organized
- Ability to manage multiple campaigns and priorities
- Ability to drive projects to completion
- Comfortable leading teams through ambiguity
- Ability to pivot seamlessly
- Ability to embrace change
- Ability to uncover opportunities in a dynamic business environment
- Hybrid role with in-office work Tuesday through Thursday
- Remote flexibility on Mondays and Fridays
Desired Qualifications
- Backgrounds in fintech, financial services, e-commerce, or subscription businesses
- Salesforce Marketing Cloud certifications
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