Email & Marketing Data Specialist
$62,800–$100,800 year
Remote · United States
Job Summary
Email & Marketing Data Specialist role focused on CRM data synchronization between Salesforce and HubSpot, building complex automations and personalized journeys, ensuring data integrity at scale. Responsibilities include managing bidirectional data sync, designing multi-step automation workflows, enforcing data quality, troubleshooting integration issues, advanced segmentation, lifecycle data management, content-pathway design, and version-controlled workflows. Requires deep experience with HubSpot and Salesforce, Google Analytics, API integrations, and a strong data hygiene mindset to support marketing and sales initiatives in a financial services/B2B context. Strong communication and the ability to translate technical data concepts for stakeholders are essential. Remote candidates in eligible US states are considered.
Required Qualifications
- 5–8 years of hands-on experience in marketing data management, email automation, and CRM integration
- Proficiency in HubSpot and Salesforce with deep working knowledge of both platforms
- Experience with Google Analytics
- Strong understanding of CRM data architecture such as objects, fields, relationships, and sync logic
- Proven experience building complex automation workflows and drip campaigns
- Deep knowledge of API integrations, data mapping, and troubleshooting sync issues between systems
- Experience with behavioral segmentation and lifecycle-stage management
- Strong data hygiene instincts such as deduplication, enrichment, and compliance at scale
- Analytical mindset with the ability to dig into logs, audit trails, and data discrepancies to find root causes
- Excellent attention to detail and a process-driven approach to managing complex, interdependent systems
- Strong communication skills
- Ability to translate technical data concepts for marketing and sales stakeholders
- Experience in the financial services industry and/or B2B marketing environments is a plus
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