Email Marketing Associate
RemoteUnited States
Job Summary
Implement automated series-based emails for welcome, abandoned cart, and post-purchase flows while conducting A/B tests to develop insights. Optimize segmentation, campaign setup, and reporting plans to guide customers through activation and upsell opportunities. Plan and deploy cross-channel campaigns across email, in-app messaging, push, and SMS, adhering strictly to the send schedule. Collaborate with designers to develop content that drives conversions and review copy, CTAs, and email templates for accuracy. Analyze key performance metrics including CTR, open rates, and revenue lift to optimize future programs.
Required Qualifications
- 2-3 years experience with marketing automation platforms
- Strong analytical thinking, written, and verbal skills with an eye for email design
- Solid understanding of email design strategies and best practices
- Detail-oriented, with strong organizational and project management skills, and a critical eye for accuracy throughout campaign setup, testing, and execution
- Ability to juggle multiple projects – identifying creative solutions
- A rare combination of creative instincts and design sensibility, paired with strong analytical and critical-thinking skills
Desired Qualifications
- Genuine passion for gaming, with an understanding of gaming culture and what resonates with the gaming community
- Email setup – light design and light HTML skills needed, with strong attention to detail during testing and execution
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