Email Marketer — Retention & Lifecycle [LATAM]
Remote · Mexico
Job Summary
Email Marketer to own Klaviyo program end-to-end for Americanflat's DTC email lifecycle. Architect and build core flows (Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, replenishment/cross-sell), design flow logic, build segments based on engagement and predicted lifetime value, maintain list health and deliverability, implement tracking (UTMs, attribution from Shopify), and ensure cross-client compatibility. Design mobile-first email templates in Klaviyo, translate brand guidelines into a cohesive design system, build modular blocks for fast, polished campaigns, and manage the weekly promotional calendar including product launches and seasonal events. Run A/B testing, report on performance (revenue per recipient, open/click/conversion rates, list growth, deliverability) and translate findings into the plan. Must-haves include 2–4+ years in e-commerce/DTC email marketing, strong Klaviyo experience, a proven email design portfolio, capable copywriting, and data-driven decision-making. Nice-to-haves include Shopify/Klaviyo integration experience, PostPilot knowledge, home décor experience, and basic HTML/CSS skills.
Required Qualifications
- 2–4+ years running email marketing for an e-commerce / DTC brand
- Deep hands-on Klaviyo experience: flows, segments, campaigns, and reporting
- Demonstrated email design skill with portfolio of emails
- Strong copy instincts for subject lines and body copy that converts
- Data fluency: revenue per recipient and conversion rates; deliverability mechanics
- Self-directed: ability to own strategy, designs, builds, and results
Desired Qualifications
- Experience with Shopify integration (Shopify + Klaviyo)
- Direct Mail Knowledge (PostPilot)
- Home goods or décor category experience
- Basic HTML/CSS for custom email templates
- Experience standing up lifecycle programs from scratch at a growing brand
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