Email & Lifecycle Marketing Manager
HybridLondon, England, United Kingdom
Job Summary
Design and run segmented, automated nurture flows in HubSpot that move enterprise buyers from curiosity to a sales-ready conversation. Build and support webpage creation to assist the prospect journey, then partner with Demand Generation, Sales, and BDR teams to ensure outreach reinforces email efforts rather than colliding. Run a disciplined testing program to measure engagement, conversion, and pipeline contribution, using insights to refine sequences and protect database health and compliance. Sit with the demand generation team to map lead nurturing paths and compare notes with BDR leaders so prospects never receive contradictory outreach.
Required Qualifications
- A track record designing and running email and lifecycle programs that moved prospects through a funnel and delivered measurable results
- Hands-on fluency with HubSpot workflows, sequences, forms, landing pages, lead scoring, and lifecycle stages
- Real experience building segmentation and personalization
- Experience running A/B or multivariate tests you can read for genuine signal
- A working understanding of what protects sender reputation and inbox placement
- Understanding of consent obligations under GDPR and CAN-SPAM
Desired Qualifications
- Ideally with the CRM integration that sits behind HubSpot
- An AI-first habit: reaching for AI and automation to work faster and sharper, with judgement about where they help and where they don't
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