Email Copywriter - West Elm
$65,000–$80,000 year
On-siteSan Francisco, California, United States
Job Summary
Develop compelling, on-brand copy across email, social, paid media, catalog, and site experiences for West Elm and West Elm Kids. Translate campaign strategies, creative briefs, and product information into clear storytelling while applying customer insights to strengthen future messaging. Self-edit all work for accuracy and consistency, flagging inconsistencies before stakeholder review. Own day-to-day copy development for West Elm Kids and support ad hoc creative requests across the Marketing organization using approved AI tools. Apply human editorial judgment to all AI-assisted output and contribute feedback to improve prompt libraries.
Required Qualifications
- Bachelor's degree
- 3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
- Experience working within a project management system or managing copy projects from ideation to execution
- Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
- Strong writing and editing skills
- Ability to adapt voice and messaging across multiple channels and customer touchpoints
- Self-starter, ability to stay focused in an extremely fast-paced, deadline-driven environment
- Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels
- Teamwork, project management skills, and creativity are a must
- Possess a creative, positive and flexible attitude
- Ability to perform work onsite in the Brooklyn office
- This role requires being onsite in the New York office
- This role is not eligible for relocation assistance
Desired Qualifications
- Familiarity with AI writing tools is a plus
- Experience or interest in home decor or design preferred
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