Email Content Manager
On-siteFranklin, Tennessee, United States
Job Summary
Plan, build, test, schedule, and monitor email marketing campaigns using the Braze platform to serve stakeholders across radio programming, live events, donor engagement, and media brands. Maintain an editorial calendar to ensure consistent communication cadence, build and optimize audience segments, and devise A/B tests to improve engagement rates and subject line performance. Analyze email metrics, connect audience data from internal and third-party sources, and collaborate with designers and producers using project management tools like Wrike to track progress on graphics and copy. Grow subscriber lists for K-LOVE brands including Air1, Goodsource, and K-LOVE Kids while adhering to industry best practices and AP Style.
Required Qualifications
- Bachelor's degree in digital marketing, Marketing, Digital Media Studies, Computer Science, Communications, or a combination of education/training with relevant experience
- Minimum three years' experience in email or digital marketing
- Experience creating, optimizing, distributing and managing email campaigns
- Experience using email marketing platforms
- Experience developing audience segments and automation strategies
- Knowledge of Adobe Creative Cloud
- Experience with project management tools (e.g., Wrike)
- Experience in digital campaign development with an understanding of performance metrics, best practices, and digital trends (e.g., SEO best practices)
- Experience with A/B testing and implementation of strategies to improve email performance
- Knowledge of HTML
- Ability to learn and master new software
- Solid understanding of copywriting, formatting and distributing content digitally
- Detail oriented with experience in AP Style
- Naturally inclined to make things simpler and more intuitive, sensitive to how UI can help users, sensitive to color, layout, space, icons and visual hierarchy
- Ability to look toward the future to keep digital properties cutting-edge and ready for the evolving digital landscape
- Highly motivated individual who can work in the details, while ensuring the overall program is on strategy
- A collaborative and flexible style, with strong service mentality
- Excellent interpersonal skills with the ability to develop sincere business/ministry relationships
- Strong written and verbal communication and presentation skills
- Demonstrated commitment to the social sector with a passion for our mission and values
- Agree with the Company's Statement of Faith, Mission, Vision, and Values
Desired Qualifications
- Experience with Braze
- Knowledge of Adobe Creative Cloud, including Photoshop
- Experience with project management tools (e.g., Wrike)
- Experience with A/B testing and implementation of strategies to improve email performance
- Knowledge of HTML
- Detail oriented with experience in AP Style a plus
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