Email Automation Manager
$540,000–$840,000 year
On-siteCape Town, Western Cape, South Africa
Job Summary
Design, build, and manage complex automated workflows within the Customer Engagement Platform to activate new users, nurture leads, and re-engage dormant contacts. Develop high-converting nurture streams tailored to key business verticals, including onboarding sequences that convert sign-ups into mortgage applicants and win-back strategies for sunset users. Ensure seamless integration between the CRM, engagement platform, and internal databases to enable real-time personalisation. Analyse churn indicators to trigger relevant offers, continuously iterate on journeys through A/B testing of subject lines, send times, and creative assets, and establish dashboards to monitor deliverability, engagement, and revenue attributed to automated flows. Maintain oversight of related customer touch points to ensure a unified view of nurture and accurate multi-touch attribution. Partner with Marketing, Product, and Sales to capture data points that fuel intelligent personalisation at scale across the full lifecycle of home ownership and personal finance.
Required Qualifications
- 5+ years of hands-on experience in Email Marketing, CRM, or Marketing Automation, specifically managing complex lifecycle journeys
- Deep proficiency with a leading Customer Engagement Platform
- Strong understanding of HTML/CSS for email templates, API integrations, and data architecture
- Proven track record of using automation to directly improve conversion rates and reactivation rates
- Experience in using customer retention and nurture to drive growth
- Experience managing cross-channel journeys
- Knowledge of GDPR and data privacy compliance best practices
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