#EG Product Marketing & Market Development Lead (AI Factory)

Own product marketing across the AI Factory, including market segmentation, target buyers, customer needs, positioning, messaging, differentiation and value propositions. Conduct market, industry, competitor and technology scans to identify opportunities, threats and portfolio gaps. Translate market insight and client feedback into product strategy, priorities, packaging and roadmap recommendations. Work with product owners to define the problem each product solves, for whom, why it is differentiated and how it should be positioned in specific industries and markets. Create and maintain sales and marketing content, including product presentations, propositions, solution briefs, client stories, proposal content, demonstrations and website material. Support sales and presales teams with account preparation, opportunity qualification, product selection, presentations, proposals and executive client conversations. Plan and support events, launches, campaigns, demonstrations, customer councils and thought-leadership activities. Ensure consistent product language and messaging across product owners, sales, marketing and delivery teams. Work with product owners to gather customer feedback, evidence, references and measurable outcomes. Help turn successful client projects into repeatable propositions, packaged products and reusable sales material. Participate in selected presales and delivery engagements where market, product or client leadership is required. Own the structure, content and ongoing management of the AI Factory product repository as the authoritative source for product, commercial, technical and marketing information. Maintain the repository as the single point of access for product cards and associated marketing, sales, technical, commercial and legal material. Define and maintain the product taxonomy, information standards and minimum content required for each product. Establish content owners, review dates and update cadences, following up where information is incomplete or out of date. Coordinate with Marketing, Legal, Commercial, Engineering and Delivery to ensure controlled material is current and appropriately accessible. Use the repository to improve portfolio visibility, identify content or product gaps and support portfolio decisions. Define the requirements for progressively automating the repository through SharePoint, access controls and connections to authoritative data sources.