Education & Market Activation Lead
On-siteCharlotte, North Carolina, United States
Charlotte, North Carolina, United StatesOn-sitePart TimeSenior LevelMedium
Part TimeSenior LevelMedium
Job Summary
Drive internal training strategy, LMS administration, and external market education programs that translate product content into sales outcomes. Develop multi-format educational materials including video, digital assets, and print while managing social media presence and email campaigns. Partner directly with Product Management to build audiences and shorten sales cycles, leveraging daily AI tools for rapid iteration. This role sits at the intersection of learning, events, and marketing for a lean, employee-owned HVAC solutions provider.
Required Qualifications
- 2+ years in training, instructional design, or B2B marketing in a technical environment
- A track record of producing multi-format content — video, digital, print, interactive — without a big team behind you
- Fluent daily use of AI content tools
- Strong project management and stakeholder skills
- Proficiency with LMS platforms and Microsoft 365
- Location: Charlotte, NC — in-office, full-time
- Travel: 4–5 days/month across our footprint — Charlotte, Greensboro, Raleigh, Richmond, Nashville, Atlanta. Plus, industry events and trade shows
Desired Qualifications
- HVAC, mechanical, building products, or rep/distribution background
- A blend of marketing and L&D — marketer who built training, or L&D pro with marketing instincts
- CEU-eligible or accredited program development
- Design tools (Canva, Adobe Express) and email platforms (Mailchimp, Constant Contact, HubSpot)
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