Editor, Audience - News, CNN Digital Products & Services
$77,000–$143,000 year
On-site · New York City, New York, United States or Atlanta, Georgia, United States
Job Summary
Audience Editor role focused on translating audience signals into editorial decisions and desk-level guidance. Works with Audience Strategy & Insights, DART data collaboration, and cross-functional teams (Search, Social, Home, Newsletters, Product) to maximize reach, engagement, and habit while shaping framing, formats, and distribution. Responsible for delivering actionable performance insights, identifying opportunities in modules and topic hubs, coordinating packaging and distribution, coaching on best practices for social and search, and ensuring editorial decisions align with journalistic mission. Requires strong data interpretation, platform-native writing, and ability to lead quick tests and document learnings.
Required Qualifications
- 3+ years in digital journalism, audience or content strategy, or analytics.
- Strong ability to spot coverage, framing, and format opportunities that drive reach and engagement.
- Skilled at interpreting data and partnering with analytics to shape on- and off-platform presentation.
- Experience working with Search, Social, Home, Community, Notifications, and Newsletter teams.
- Clear, action-oriented communicator who contributes regularly to audience performance updates.
- Ability to write and coach platform-native social copy.
- Committed to journalistic independence and mission-aligned decisions.
- Fluent in search trends, intent shifts, and misinformation dynamics.
- Deep social platform expertise with strong tone and brand stewardship.
- Strong writing/editing instincts for headlines, display, and framing.
- Comfortable with testing, iteration, and directional reads.
- Skilled at bridging editorial, product, analytics, design, and research.
- Strong understanding of competitive landscape and attention patterns.
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