eCommerce Marketing Specialist
On-siteDuluth, Georgia, United States
Job Summary
Execute day-to-day management and optimization of the company's Shopify storefront, including maintaining product listings, collections, navigation, and merchandising placement. Create and optimize product page content, develop content calendars for SEO initiatives, and coordinate visual assets and educational materials. Manage email and SMS marketing programs, including welcome journeys, cart abandonment flows, and customer win-back campaigns. Perform conversion rate optimization initiatives through A/B testing and maintain testing documentation and performance reporting. Collaborate with cross-functional teams to support new product introductions, seasonal campaigns, and promotional launches while keeping abreast of eCommerce marketing trends and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, eCommerce, or a related field
- 3–5 years of experience in eCommerce marketing, Shopify administration, digital merchandising, lifecycle marketing, digital content management, or related fields
- Hands-on experience with Shopify including product management, collections, navigation, tagging, promotions, applications, and merchandising
- Experience creating and managing email and SMS marketing campaigns and automated customer journeys
- Experience supporting conversion rate optimization (CRO) initiatives and interpreting website performance metrics
- Knowledge of digital marketing principles including SEO, content marketing, customer acquisition, and customer retention strategies
- Strong attention to detail and commitment to content accuracy, campaign quality, and execution excellence
- Strong organizational, communication, and project management skills
- Ability to manage multiple priorities and deadlines within a fast-paced environment
- Occasional travel to company locations, trade events, or content creation activities
Desired Qualifications
- Experience with affiliate marketing platforms, influencer programs, and customer segmentation tools
- Experience with Google Analytics, Shopify reporting, email marketing platforms, and SMS marketing platforms
- Social media management experience
- Experience in DTC, manufacturing, industrial, HVAC, building products, or durable goods industries
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