eCommerce Manager
On-siteSingapore, Singapore
Singapore, SingaporeOn-siteFull TimeSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Define the annual e-commerce business plan and co-own the P&L for Shopee, TikTok Shop, and Lazada, optimizing transaction media investments to maximize ROAS. Develop platform-specific growth strategies, including promotional calendars and GMV phasing, while leading Joint Business Plans with marketplace partners. Oversee Store-in-Store execution and branded content quality, then track key KPIs like GMV and conversion to drive assortment and commission guidance. Manage bi-weekly performance reviews with agencies and enablers to ensure best-in-class execution across Singapore's digital shelves.
Required Qualifications
- Bachelor's degree in Business, Marketing, Data Analytics, Economics, or a related field
- Experience in digital retail operations and e-commerce
- Hands-on experience managing marketplace and omni-channel platforms
- Strong data analysis capabilities with the ability to translate insights into business decisions
- Experience using analytics tools to monitor online marketing performance and drive traffic growth
- Proven ability to work cross-functionally in a fast-paced environment
- Strong understanding of the e-commerce ecosystem, particularly Shopee, TikTok Shop, and Lazada
- Hands-on experience with Seller Center, Brand Portal, and marketplace algorithms
- Proficiency in analytics tools such as Power BI and platform analytics
- Good understanding of Retail Media (Shopee Ads, TikTok Shop Ads, AMS) and SEO/SEM principles
- Strong stakeholder management and influencing skills across internal and external partners
- Entrepreneurial mindset with the ability to thrive in a fast-paced, test-and-learn environment
- Consumer-centric thinking with a passion for beauty and digital commerce
- Strong analytical skills with advanced Excel proficiency
- Strong business storytelling and communication skills
- Good understanding of digital marketing KPIs and e-commerce growth drivers
Desired Qualifications
- SQL is a plus
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